EEP #301 – Pre-Suasion Book Review by Robert Cialdini


On today's show, we discuss the book "Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini.

  • If you really want to persuade someone, it's not necessarily what you say or how you phrase it that matters most... but what you do or say BEFORE you make your request.
  • In other words, PRE-SUADE them, by psychologically and stealthily "priming the pump" first!
  • In this episode, I'll also share how Warren Buffett masterfully uses Pre-Suasion to get investors to hand over literally billions of dollars to him.
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