EEP #272 – Why It’s Very Hard to Be Smarter Than Your Dumbest Competitor

On today's show, we talk about how to make an ordinary private label product stand out as unique, different, and special by creating a "moat."

  • We discuss how to make your private label business more defensible.
  • Also, how to position your product as unique in the Amazon marketplace, which is very useful considering how competitive the Amazon marketplace is getting!
  • Plus, updates from Ben & Traian about their lives and business, and questions from our listeners.
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