Author Archives: bencummings
Author Archives: bencummings
Looking back at 2015, it was a stand out year for the release of some AMAZING ecommerce tools. I had the self-imposed goal of only allowing 6 tools to make this list – and it came down to the wire! (Maybe on a future episode, I’ll discuss the Honorable Mentions.)
There were 3 criteria that I used:
Yesterday, I rushed out my podcast on my Top Books of the Year for 2015. Likewise, I rushed out today’s podcast which you can find below, along with resource links where you can find all 6 tools that made my top picks!
My students and clients are always asking me “Ben, what books are you reading right now?” Since I start my days early (5am), so that I can learn for 1 hour minimum before I start my work day … I am often able to digest some INCREDIBLE business books, courses, and videos.
I believe it has been my life long obsession with LEARNING that has given me a real competitive edge over most other people out there who seem to stop all learning and self-educating once they exit the school system. Dan Kennedy said it best: “School is NEVER out for the pro.”
For this reason, I have rushed out my latest Periscope podcast so that I could give you my Top Books of the Year for 2015. Below you will find them listed in no particular order … and I was even able to dig up a link that would get you one of these books for FREE (they make you pay shipping/handling, but its an awesome book and still cheaper than ordering from amazon)
Imagine you bought a dog bark collar.
Inside the box, was a little business card that looked like this:
Go ahead and actually visit this link to see what the customers experience:
I actually want you to click on that link … and see the little “ninja” psychology trick that I am using here!
Oh and here is the thank you page they see after give us their email address …
How cool was that!
I hope you see the little “trick” we are using here. Can you guess what it is?
Use a package insert that drives them to YOUR website, and once they are there you give a big fat incentive to hand over their email address.
“win free stuff … get free product … get AMAZING discounts no one else gets” – that sort of stuff.
In the process you’re also wow’ing the customer with your folksy, fun, useful video.
This WORKS like crazy.
It causes people to leave better reviews, too, because they have a better user experience.
This two-step funnel can work wonders in your business. All you need to do is grab your iPhone and make a quick instructional video for your product.
We are talking 5 minutes tops, to record.
It doesn’t have to be Martin Scorsese!
Just knock it out.
This funnel will then work tirelessly for you (24-7) building you a list of buyers, who you can launch future products to and build an excited community around your brand.
Want to download this exact funnel – right now?
I built it in a tool called – ClickFunnels.
Clickfunnels has been a game changer for my ecommerce business. No one is using “funnels” in ecommerce, and the opportunity is wide open for us!
I am loving that with Clickfunnels we can now push out all these funnels and ecommerce high converting webpage templates to my Fast Trackers and clients!
You WILL need a clickfunnels account to have the ability to download all these funnels into your account. If you have not done the 14-day free trial yet, definitely grab it now then you’ll be all set moving forward:
After you’ve registered, send an email to THIS email address right here:
I set up that email to automatically forward you the link, to download this with one-click to your ClickFunnels account so you can literally implement this TODAY in your business.
This is a terrific (and my current favorite) package insert strategy!
Enjoy. And profit!